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A New Chapter for Pichispink: Adding a Second Logo

Writer's picture: Maria AriasMaria Arias

Updated: Dec 30, 2024




Hey Pichispink Fam!


Our iconic pink heart logo has been at the center of Pichispink since the very beginning. It’s more than just a logo—it’s a symbol of love, creativity, and joy, chosen by none other than the most creative mind in the house, my daughter. This heart represents the foundation of Pichispink, the family bond that inspired this journey, and the spark of passion behind every design.


But as Pichispink grows, so must our brand. We want to make sure that every part of what we create feels welcoming, inclusive, and easy to love for everyone.

Here’s where the challenge lies: while the pink heart holds a lot of personality and meaning, it isn’t always easy to incorporate into every piece of clothing. Some people—especially men—might not feel comfortable wearing it on a shirt or hoodie. And when designing for a broader audience, that can mean the heart gets hidden or skipped entirely.


That’s why, after months of reflection, feedback, and creative exploration, I’ve decided to introduce a secondary logo to join the Pichispink family.


Why Add a New Logo?


This decision wasn’t made lightly. The pink heart is deeply personal to me, and it always will be. But as much as I adore it, I want Pichispink to grow without limits.

This new logo is designed with inclusivity and versatility in mind. While the heart will still feature prominently on our website and branding, the new logo will provide a unisex, modern option that we can easily print on clothing for all styles and audiences. It’s bold, simple, and timeless—perfect for the direction we’re headed.


A Logo With Two Stories


Think of this as a new layer to Pichispink’s story. The heart remains a cornerstone of who we are. It represents the love that started this brand, the creativity that drives it, and the bond I share with my daughter, who inspired it all.


The new logo, on the other hand, is a symbol of how far we’ve come and where we’re headed. It’s sleek and adaptable, ready to complement any clothing design and make its mark as we grow. Together, these two logos represent the past, present, and future of Pichispink—a balance between staying true to our roots and evolving with our audience.


The Process


Creating this new logo was a journey in itself. I explored countless ideas, tested designs, and sought feedback at every step. It wasn’t easy to find something that felt modern yet true to Pichispink’s personality. But after much thought, I landed on a design that feels just right: a bold "P" logo, simple and sophisticated, made to work seamlessly across all clothing while standing out as a unique mark of Pichispink.


Moving Forward


The heart logo isn’t going anywhere—it will remain a central part of Pichispink, especially on our website and packaging. The new logo, however, will shine on our clothing. Together, these logos represent everything Pichispink stands for: love, creativity, and inclusivity.


This is a big step forward for Pichispink, and I couldn’t have made it without your support. Thank you for being part of this journey, for embracing the pink heart, and for helping us grow. I’m so excited about this new chapter and can’t wait to see how the new logo evolves alongside our designs and community.

Stay tuned for updates and new releases featuring the "P" logo! As always, I’d love to hear your thoughts, whether it’s about the heart, the "P," or your ideas for the future of Pichispink.


With love and creativity,




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