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🌍 Sustainability: Beyond the Buzzword 🌍

Writer's picture: Maria AriasMaria Arias

At Pichispink, we believe in sustainability—reducing waste, mindful consumption, and protecting our planet. But for me, sustainability is so much more than a trendy term or a movement to save the Earth from destruction. It’s about people, communities, and the interconnected realities of life.


Years ago, I spent time volunteering in Masailand, Kenya, living with a community that had no electricity or running water. I’ll never forget washing my face with baby towels I’d brought from Europe, trying not to trouble anyone to walk miles just to fetch water for me. Every drop was precious, and it made me reflect on how different their daily reality was from mine.


Later, I volunteered with Mother Teresa’s mission in India, living alongside some of the poorest people in the world. I witnessed unimaginable struggles—poverty, hunger, and hardship. While I was deeply moved to share in their lives, I knew that at the end of my time, I would go back to the comfort of my home. But for them, this was life—it didn’t change when the volunteers left.


These experiences taught me that sustainability cannot just be about refusing plastic bags, avoiding fast fashion, or eating perfectly. These are important steps, yes, but they’re not enough. How can we talk about saving the Earth when wars, poverty, and exploitation are destroying families, communities, and entire ecosystems every day?


The world we’re trying to save is full of contradictions. We waste food while others go hungry. We demand ethical products but often ignore the inhumane conditions in which those products are made. We talk about saving animals and nature while turning a blind eye to the destruction of human lives.


For me, sustainability isn’t just about protecting the planet—it’s about protecting all life. It’s about understanding that the choices we make as individuals have far-reaching impacts on people, animals, and the world as a whole. It’s about spreading kindness, truly listening to others, and striving to make decisions that respect both the Earth and the people living on it.


At Pichispink, we’re passionate about creating mindful fashion that encourages compassion and awareness. Because true sustainability isn’t just about what we buy—it’s about how we live, how we treat others, and how we connect with the world.


As the holidays approach and we gather with family and friends, let’s reflect not just on the state of the planet but on the state of humanity. Let’s remember those who don’t have the luxury of choice and do what we can to uplift them. Sustainability starts with empathy, fairness, and love. Together, we can build a world that’s kinder, more compassionate, and truly sustainable. 🌿💚




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