Let me give you a little peek behind the scenes of how I run my clothing shop—spoiler alert: it all happens at night, in my room, with a cozy cup of tea after my kids go to sleep. It’s my favorite time of day when the house is quiet, and I can focus on what I love most—designing unique pieces of clothing.
When I started, I knew I wanted to build something sustainable. I wanted an on-demand model to avoid waste and only produce what’s needed. So, instead of stocking tons of items, I partner with international dropshipping providers who offer blank products that I can personalize with my own designs. It’s a win-win because I get to create without the pressure of holding inventory, and it’s kinder to the planet.
One thing people often misunderstand is that I don’t actually sew the clothes myself. I get asked that a lot! What I do is choose high-quality blank pieces from well-known providers, and then I use my designs—whether it’s patterns I’ve created using AI or hand-drawn illustrations—to make each item uniquely mine. I take a lot of time playing with different applications to get the look just right, and it’s honestly one of my favorite parts of the process.
Some people might think it’s just "applying designs," but for me, it’s a fun challenge. I’m like a kid in a candy store with all the choices—hoodies, tees, phone covers, and more. I’ve even tried out products I don’t sell, like my own custom phone cover. After years of my daughters accidentally breaking my phones when they were little, I wanted a cover that was bold and unique—something personal. And you know what? That’s how the idea of expanding into phone covers started! Friends loved it, encouraged me, and now it’s part of the collection.
I know that some might wonder about the quality when everything is done online, but trust me—when you get your hands on one of these pieces, you’ll see it’s not just about the design. The quality is there, and I stand behind that. Every product I put my designs on has been carefully chosen, not just for looks but for how it feels and lasts.
So, while I don’t have a physical shop, this is my creative process—done from my room, with the goal of bringing you something that’s not just stylish but thoughtfully made. I hope when you wear something from my shop, you feel as excited about it as I do when I’m designing it.
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